What customers see
Website clarity, mobile journey, contact friction, trust signals and visible reasons to choose.
Commercial Insight Review
The 12-point review for clearer SME decisions.
A fixed-scope £500 written commercial review for SME owners who want to understand what customers see, how competitors compare, where the SWOT really sits, and which practical changes should come first.
12-point evidence check
SWOT-led report
Competitor context
Top 3 actions
Who they compare
Relevant local alternatives, competitor strengths and the areas where the client can stand out.
What it means
Commercial meaning for enquiries, confidence, customer choice, margin and missed opportunity.
What to do first
A practical set of priorities, not a long wishlist or a generic SWOT table.
Report output
Structured enough to be useful, clear enough for a busy owner.
The audit is a client-facing report built from the 12-point check, with commercial judgement, evidence notes and practical actions. It is designed to help the owner decide what to fix, what to measure and what not to assume.
Business snapshot
Website and enquiry journey
Local competitor benchmark
Customer sentiment
SWOT analysis
Top 3 actions
12-point check
Full framework
The 12-point check is the framework behind the £500 review.
Some sectors need extra sources, but the core structure stays consistent so the final report is useful, comparable and grounded in evidence. The snapshot only samples a small part of this framework.
01Website clarity and mobile journey
02Google visibility and search presence
03Reviews, reputation and trust signals
04Local competitor comparison
05Sector trends and market pressure
06Customer segments and buying behaviour
07Offer clarity, pricing and value perception
08Local area and trading context
09Companies House and public signals
10Commercial gaps to verify
11Risks, threats and missed opportunities
12Top 3 actions to prioritise
What makes it different
The value is the commercial interpretation, not the SWOT table on its own.
Public customer journey
What a real customer can understand before they call, book or ask for a quote.
Local alternatives
How competitors present proof, clarity, services and reasons to choose them.
Commercial meaning
What the evidence means for enquiries, confidence, conversion or margin pressure.
Top 3 actions
Owner, timeline, likely cost, success measure and risk of doing nothing.
What is included
- Business snapshot and public positioning.
- Website, enquiry journey and visible trust proof.
- Local area and sector context.
- Competitor benchmark where suitable.
- Customer sentiment and review signals.
- SWOT, strategic priorities and Top 3 immediate actions.
What is not included
- Guaranteed revenue outcomes.
- Assumed turnover, profit, margin or customer figures.
- Website build work or social media management.
- Implementation support unless agreed separately.
- Private commercial figures unless supplied by the owner.
Price and scope
Clear fixed scope, with implementation kept separate.
The standard review price is shown so owners can judge fit without a long sales conversation. If the business already has a real decision to make, this is the route to choose.
Simon reads every enquiry himself.
You will normally receive a reply within 1 working day, and no client name or business example is used publicly without written permission. You can also email cowlinginsight@gmail.com.